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Ideal Protein Super Weekend

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Last weekend, October 29-30, 2016, was my fifth Ideal Protein Super Weekend in Boston. There is a reason to the name…Super. Ideal Protein is continuing to impress and excite me, even five years in. My husband and I first did the Phase 1 Protocol in October 2011, and now, as clinic owners, we have been blessed to attend the free training in 2012, 2013, 2014, 2015, and 2016. From a corporate perspective, Ideal Protein offers the training to standardize the dieter experience. This is a very smart move as we continue to hire and train new staff each year. Duplication is important as Ideal Protein is fast-approaching branding with over 100,000 clients in the US alone. It is my personal belief that providers, coaches and clinic owners have a responsibility to understand the program in order to teach it to others.

There were a few program updates discussed during the training. First of all, no one said “close the folder if they cheat.” It seems like the Ideal Protein leaders finally understand that deviations from the program are not only expected but completely human. One speaker even said, “Outside research shows that the more rigid the diet protocol, the more expected regain.” Second, we are now calling ourselves the Ideal Protein Weight Loss and Maintenance Protocol. Of course we want to see you lose weight, but we are not going to cheer loudly until you maintain that new weight within 5% 12 months later. How? By following our four-phase protocol.  Phase 1 is the weight loss phase.  Phase 2 and 3 each last two weeks and are called pre-stabilization. Phase 4 is the 12-month weight stabilization phase. Phase 3 has always been a differentiator for our protocol, but it really isn’t long enough. The 12-month maintenance protocol is improved every year and involves up to 24 visits with your coach.  During maintenance, you can spend time meal-planning, brainstorming, and just paying more attention to your food.  It is almost instant sabotage to reach your new weight and say “Thanks, Coach!” as you run out of the clinic toward freedom. During weight loss and pre-stabilization, we focus on habit forming and education. During maintenance, we focus on finding freedom and pleasure with food without having a “free for all.”

Why are some dieters more successful than others at keeping their weight off? They have a plan, stay connected to their coach, and they prioritize their new lifestyle. Furthermore, $20 million of third-party diet research shows than people have an 80% increased chance of keeping their weight off if they use a meal replacement every day and keep track of their intake with a journal. Ideal Protein currently offers four unique meal replacements–three shakes and one bar–but are releasing two new products in the next three months. There are decent substitutes on the market, but many Ideal Protein dieters feel more comfortable using our trusted brand. It is never too late to start a new lifestyle, and we are always accepting new clients, restarts, and transfers in Centerville 508-771-1200 and East Falmouth 508-540-1502.

Jessica Avitabile
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Jessica Avitabile

Jessica Avitabile is a genuine lover of life.She is a "yes" person who strives to live each minute of every day, consciously scheduling her time for what matters most.

Since college, Jessica has been in business consulting, high school science teaching, and diet coaching.Life coaching is a natural fit for her personality, care for others, and desire to help people live their best lives.

She is an avid dancer, hiker and cyclist.A wife and mother of two beautiful girls, Jessica is especially proud to be a Certified Nia Black Belt teacher, teaching three classes per week on Cape Cod.
Jessica Avitabile
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